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Bloom Insurance Brokers
Project Type
360° Brand Building & Visual Identity System
Role
Brand Designer
Collaboration with Niels Främke
Date
2024
Collaborators
Niels Främke Brand Strategies
360° brand building for an insurance brokerage based in Sydney, Australia.
The project covered brand strategy, positioning and the development of a cohesive visual identity system tailored to a trust-driven financial services context.
The resulting brand framework establishes clarity, credibility and consistency across digital and physical touchpoints, supporting long-term recognition and structured communication within a highly regulated industry.
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