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JOMO Tea
Date
2023
Brand identity and art direction for an experimental tea brand developed as a university graduation project.
The project reinterpreted the tea experience through product concept, visual identity and packaging, introducing a modular tea box with glass tubes and a handcrafted strainer to frame tea preparation as a ritual.
Art direction focused on establishing a coherent visual system across logo, typography, color coding and photography. Distinct color palettes were assigned to individual blends to support differentiation, while expressive imagery translated the brand’s positioning around pause, self-care and intentional consumption.
The result is a structured yet playful brand system that connects concept, product and visual language into a consistent and recognizable experience.
