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Lumière Beauty
Project type
Visual Identity & Packaging Design
Role
Brand & Visual Designer
Visual identity and packaging design for a natural beauty brand focused on clarity, restraint and material consistency.
The project centered on designing a typographic logo, a calm color system and a minimal packaging language aligned with the brand’s emphasis on natural, cruelty-free and sustainable products.
A clean grotesque sans-serif wordmark was developed to balance precision and warmth, supported by a soft, nature-inspired color palette and a restrained typographic system. The resulting visual framework ensures recognizability and coherence across products while maintaining a clear, modern presence within the skincare category.
