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Papa Italia
Project type
Brand Identity & Visual Design
Brand identity design for an Italian restaurant concept centered on approachability, warmth and everyday dining.
The project focused on translating Italian hospitality into a friendly, illustrative visual language, anchored by a character-based logo and a restrained color palette.
The resulting identity system establishes a welcoming and recognizable brand presence, supporting both dine-in and takeaway contexts while communicating familiarity, authenticity and consistency across touchpoints.
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